![]() Postcards offer recipients an immediate way to receive your message. Postcard Direct Mail The Postcard: Instant Communication Gratification Most commonly, an envelope mailing consists of an outer envelope, letter, brochure, “ lift note” and reply vehicle (e.g., business reply mail), and other inserts such as freemiums. A mailing usually has a singular focus on one product or service, or one fundraising appeal if you are a nonprofit mailer. No matter your nomenclature, it provides a private means to send your message and carry any needed components. It can also be described as a solo mailing. Custom Envelopes The Envelope: A Marketing Classicįirst up: The envelope. It’s the classic direct mail package. Let’s look at envelope and postcard direct mail formats, and what they represent. ![]() When envelope or postcard direct mail is integrated with a digital campaign, the results can be exponential – this Forbes article cites how a high-end direct mailpiece that features a mini tablet inside can lift response by 10 times. Integrating Digital with Direct Mailĭirect mail has become a novelty in our digital age, standing apart as unique, physical communication. This series is here to help you gain an understanding of the two most popular direct mail formats – envelopes and postcards. Knowing how, when and why to use a mailpiece? Not so simple. Buck Slips for Direct Mail and Monthly Statementsĭirect mail works.Lightweight Packaging & Fulfilment Envelopes.
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